Rankin x CWC Gallery

What is something no one knows about you?

I love flowers.

Rankin is a photographer that is not just ‘a photographer.’ In 1992, together with Jefferson Hack, Rankin started Dazed & Confused. In 2001, Jefferson and Rankin launched AnOther Magazine in 2005 AnOther Man was introduced, and in 2012 Rankin launched Hunger.

He has photographed Kate Moss, Gisele Bündchen, Heidi Klum, in nudes. He has photographed David Bowie, Lucy Liu, Monica Belluci, dressed, and he has brought all of that to Berlin. Rankin latest exhibition at CWC Gallery includes more than 50 works created by Rankin from 1995 until today. The show gives a comprehensive insight into Rankin’s remarkable oeuvre.

Gisele SparkleyII, 1998

The show, is it a retrospective?

It is a retrospective, yes.

How did it all come about?

CWC is a commercial gallery, so they’ve approached me with an idea of a commercial show, and I went with it. I love Berlin, I’ve shown with them before, so this was a very natural thing to do.

Do you like showing your work to a wider audience?

Yes, especially in places like this. This is a really great way for people to see my work in an environment that looks like a museum but it’s not. Everything is much more approachable this way.

Do you like attending your own openings?

Actually, I do. And I think that if you don’t come to your own opening and promote your work, you are letting the work down. Openings are part of the business we are in, plus, I am a show-off. I even did a show in Dusseldorf called “Show Off.”

Also, I don’t really socialize that much anymore, I gave up on that. I’ve put myself in a lot of trouble over the years, and I am over that, so at least what I can do now, is to go to my own openings. And I like it when people say it to your face that they like your work, even if they are lying.

Do you think people lie to you often?

I do think people blow smoke up your ass. That said, I don’t know, actually, but whatever it is, it’s nice, even if it’s a lie. At the time it makes you feel good and there is nothing wrong with making yourself feel good.

Momento Glitter, 2014

What do people often misunderstand about you?

Usually, everyone thinks I am all about fame, just because of what I do, but the work itself is the most important thing to me. I’ve always put the work first and the work is about self-expression, exploratory, being self-critical and humorous.

Do you like being photographed?

I fucking hate it. I hate having my picture taken, but I do it as I think it’s good to remind yourself of how it feels to be on the other side.

What is your favorite food?


What is your favorite smell?

The smell of my wife’s moisturizer.

 What is your favorite city?


What is your favorite vacation destination?

My country house.

Do you drive?


What is something no one knows about you?

I love flowers.

The exhibition is on view until April 1, 2017, at CWC GALLERY, Berlin.

Text: Katja Horvat

Photo: Courtesy of the artist and the gallery