RAVE REVIEW

The fashion label Rave Review, which was presented last year at the Paris Fashion Week, is already considered a game-changer. Josephine Bergqvist and Livia Schück have proven that „remake“ earns a place in high-fashion and that fashion can – and must – change our society. We talked to the Swedish designer-duo about their unusual approach to fashion and sustainability.

JOSEPHINE BERGQVIST and LIVIA SCHÜCK, Foto: Alf Arén

by: Cara Lerchl

What is Rave Review and why did you start the brand?

We met during our fashion studies in Stockholm at Beckmans College of Design. We became best friends and shared the same passionate interest for sustainability and vision how fashion can affect society and the environment. We could tell there was a gap in the market between high-end fashion and remake.

The concept of Rave Review is to make clothes with high-end finish entirely out of pre-existing textiles and clothes. Whilst developing the concept for our pieces, we especially like to use home textiles for our collections, it is fun using them in new contexts.

Was your label founded by some sort of „frustration“ with the fashion industry?

It was definitely out of frustration with the industry. But mostly, it was out of excitement, since we found our niche in fashion and how we could contribute to a better way of consuming fashion. We both wanted to start our own clothing line, but it was difficult to justify since the business is very saturated and also questionable in an environmental way. With Rave Review it suddenly felt meaningful to put a lot of energy, time and love into starting a new fashion line. Our pretentious goal is to lead the way to changing the fashion industry.

RAVE REVIEW AW18, FOTO: MÄRTA THISNER
“Our pretentious goal is to lead the way to changing the fashion industry.”
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Can you tell us about the sourcing process of your clothes?

The sourcing makes up one of the biggest parts of our design process. So far, we collected fabrics and clothes we like from different second hand stores, markets and antique dealers. But as the interest in our brand is growing, we have to find new ways of sourcing. At the moment we are working with a sorting company in Lithuania and smaller antique dealers, for the upcoming season we will also use deadstock fabrics for the collection. All the pieces from the last collections have been one-of-a-kind, now the challenge is to be able to produce on a more upscale level.

Do you believe being sustainable is the only way to be modern these days?

Sustainability is something you have to consider at least in some way as a clothing brand these days. But we believe it requires more than being sustainable to be modern. It is important to tell a strong story and to be transparent. But it is also about being able to meet a new generation of customers with different needs and consuming behaviours. In the end, it becomes more and more important as a clothing brand to stick to your true identity in order to be perceived as trustworthy.

RAVE REVIEW AW18, FOTO: MÄRTA THISNER

Do you believe you can change the negative perception of sustainability in fashion?

There are many sustainable brands on the market today, but we believe there is lack of doing remake in a “sexy” way. It’s challenging but our goal is to prove that it is possible to combine high fashion and upcycling.

Who are you designing for?

We design for ourselves and the people around us. Meaning women (and men), being passionate about cool clothes, sustainability and not being afraid of making a statement.Our designs are absolutely connected to how we dress personally. We are our own target group and therefore it is important for us to feel that the clothes are desirable.

RAVE REVIEW AW18, FOTO: MÄRTA THISNER

What’s your opinion on Fast Fashion?

We like how the fashion scene constantly changes and we admire brands that are moving fashion forward each season. But of course, when it comes to the biggest fast fashion retailers, we believe their way of producing and sourcing has to change a lot in the near future. First of all, we hope that they could come up with better solutions of taking care of their waste and recycle their clothes. We are up for collaborations with these companies, we can make new nice clothes out of their old samples or deadstock – win win!

Would you care to share your brand’s design process?

 It always starts with the materials. We collect fabrics and clothes we like from different second hand stores, markets and antique dealers. Sometimes we even go on inspirational trips which is fun since home textiles are so different depending on what country they come from. After the first round of collecting materials, we have workshops in the studio, experimenting with draping, deconstructing and sketching. Once we’ve decided what to use in the collections, we start sourcing on a bigger scale.

RAVE REVIEW AW18, FOTO: MÄRTA THISNER
“Sustainability is something you have to consider at least in some way as a clothing brand these days. ”
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You are committed to keeping your brand small and exclusive. Can you tell us why?

We believe in fashion’s ability to embody the identity. Therefore we want to create unique clothes on a smaller scale, that’s also the reason why our collection pieces are numbered. For us it’s important to keep an exclusive and luxurious feeling when working with pre-existing materials, in order to distinguish it from second hand clothes.

What can you tell us about your AW18 collection?

We had a trip to Kiev for New Year’s Eve, where we ended up finding a lot of interior textiles such as checked tablecloths, plaid wool blankets and heavy cotton laces. The materials resembled the stereotypical clothing of witches, which felt like an interesting theme for a collection. For us, the witch stands for feminism — being powerful and mysterious, sexual and provocative. Features we also believe are characteristic for Rave Review.

RAVE REVIEW AW18, FOTO: MÄRTA THISNER

Homepage: Rave Review

Instagram: @ravereviewclothes

 

Photography: Märta Thisner 
Styling: Nicole Walker 
Make up: Josefina Zarmén
Hair: Joanna Rask
Models: Elsa Sylvan, Nina Kihlberg, Amie & Izabell and Jonna & Yeti

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