Amber Vittoria

Die Illustratorin spricht in einem Q&A über Feminismus, die gesellschaftliche Wahrnehmung der Frau und ihre Werbekampagne für Gucci.

Die Arbeit von Amber Vittoria kann sich monströs anfühlen: Proportionen sind verzogen, verlängert, Lippen ragen hervor und Nasen wölben sich. Als Designerin und Illustratorin mit Sitz in New York umfasst ihre Arbeit Projekte für einige der weltweit renommiertesten Marken, wie der New York Times, Saks Fifth AvenueTeen Vogue, Man Repeller und Lenny Letter (auf Idee von Lena Dunham und Jenni Konner). Kürzlich arbeitete sie für Gucci an der Acqua di Fiori Social Media-Duftkampagne. Ihre auffallend feministischen Werke, die sowohl digital bearbeitet als auch handgezeichnet sind, konzentrieren sich auf Weiblichkeit und die weibliche Körperform, mit dem Ziel gesellschaftliche Stereotypen aufzubrechen. 

Amber Vittoria sprach mit uns in einem kurzem Q&A über Feminismus, die Wahrnehmung der Frau und ihr Projekt für Gucci.

Amber Vittoria

Amber, your illustrations feature irregular shaped bodies, unusual faces and hairy legs in bold forms and colors. What is your work all about?

My pieces focus on femininity and the female form, leveraging physical traits such as body hair, overtly extended limbs, and rounded features aiming to break down the societal stereotypes set upon women.

What do you think about the ideals of the female physics?

Within art history, women have been perceived as maternal, sexual, or a trope of the like. It is an inaccurate depiction of women that my work aims to change.

Who are the figures you are creating?

The women within my work are inspired by women I know personally, women I read about, and women I briefly encounter out in the world.

What role does humour play in your work?

Bright, endearing colors, and quippy titles encourages viewers to come a bit closer to my work and to feel comfortable discussing the more serious elements it addresses.

What do you want people to feel when they contemplate your work?

The goal within my work is to represent women and their essence more accurately, to begin to break down the societal tropes set upon us.

Amber Vittoria: “Within art history, women have been perceived as maternal, sexual, or a trope of the like. It is an inaccurate depiction of women that my work aims to change.”
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Some of your figures are equipped with Fendi coats, flashy Nike sneakers or colorful Gucci outfits. How do you feel about the representation and the perception of beauty in the fashion industry?

Similar to the historical perception of women within art, the perception of women within fashion advertising also plays into female societal tropes; I dress many of the women depicted within my work in overt fashion pieces to break down the notion that fashion is for a specific subset of women.

Your artworks show somewhat of a mixture between design and fine art. How do you proceed while working on them?

Because my background is in both fine art and design, the mixture of the two similar ideologies is ingrained in my process. I first begin digitally, blocking out large areas of color. I then print the base-color piece and apply detailing through a brush pen.

Can you tell us about your latest work on the Gucci’s Acqua di Fiori social media campaign? What was your inspiration? How did you work on these artworks?

Meeting women from all over is the inspiration for Gucci’s Acqua di Fiori campaign; intersectional feminism and learning from one-another as we experience life, are the main ideas behind this body of work.

What do you dream of?

The continued ability to create and share my work is a consistent dream of mine.


von: Cara Lerchl

15.05.2018 | Kategorien Kunst, Q&A | Tags , , , ,